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Pentaco Sponsors Age UK's Pen Friend Initiative

Now more than ever a sense of togetherness and connection is crucial for all of us. So when Age UK Norwich asked Pentaco, along with Norwich Together Alliance to sponsor their pen friend initiative, we were delighted to be involved.


Pentaco sponsor AGE UK Pen friend postcards
Students at Drayton Junior School show off their Pen Friend Postcards

A cross-generational project, the Pen Friend Initiative has been devised to connect children and the elderly, sharing stories and experiences via uniquely designed postcards. The launch will see around fifty older people who are lonely and potentially isolated, receive a handwritten postcard asking them if they would like to be pen-pals. Not the first time we've engaged with our local communities to combat loneliness, at Pentaco we are keen to break the stigma surrounding loneliness and get people talking about their experiences to build better communities.


‘Within our close knit team, we’ve certainly experienced and shared our own experiences of loneliness throughout the various lockdowns and safety measures. However, we’re mindful that loneliness was a challenge for us and our community far before these odd times, and will be afterwards. This is why we are incredibly proud to sponsor efforts such as The Pen Friend initiative, which is helping to raise awareness about loneliness and build better communities across generations. Our work is always about building something better for the future by coming together, making the work of Norwich Together Alliance and The Pen Friend Initiative a joy to be part of for the entire Pentaco team.’

Louise Reeve - Social Value & Engagement Manager


We look forward to hearing about the connections made across this initiative and supporting the incredible work that Age UK Norwich and Norwich Together Alliance continue to deliver.


If you'd like to learn more about these organisation and the work they do, as well as how you could support them, find out more:


Norwich Together Alliance are a collective of organisations, businesses and charities who have come together the help combat loneliness in Norwich. We believe that the feeling of loneliness shouldn’t define you and together we are working on a range of fantastic projects to help those who are alone know reach out and get connected with others in their community.


Press Contact: Tracey Drake - tracey.drake@bitc.org.uk


Age UK Norwich is an independent charity supporting people aged 50+ and their families. We provide information and advice on money and welfare rights, legal advice and wills, home and bills and care and health. We organise and run 30+ groups in the city for physical activity, wellbeing and friendship and our Marion Centre provides professional support for those who need care on a daily basis.


Press Contacts: Nicolette Neile, Communications & Fundraising - Nicolette.neile@ageuknorwich.org.uk

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